A Special Message from Paula Ginnett


August 10th, 2020

Dear Valued West Virginia Associate:

Negotiations for your new contract began this week and I know this is very important to all of you. It is important to our company, too. As with every contract, we have two important goals:

1) Offer you a competitive package of pay and benefits for this market

2) Offer operational flexibility to enable our stores to compete in a drastically changing retail    environment

The Kroger Mid-Atlantic division has faced some tough competition from retailers like Walmart, Aldi, and Amazon since our last contract.

Perhaps the biggest challenge we’ve faced together has been the COVID-19 pandemic. During the last several months, our business has changed rapidly and will continue to evolve in ways we never anticipated. Our team of associates has pulled together during this unprecedented time to be here for our customers and communities in their time of need. Thank you for all that you have done and will continue to do for our customers.

Throughout this difficult time, Kroger has ensured that your safety remains our top priority. We’ve partnered with the UFCW to urge federal and state governments to designate you as emergency personnel and put you in line after healthcare workers for access to personal protective equipment.

We’ve invested and will continue to invest in safety measures to protect you, including adding protective plastic screens and social distancing decals to customer service areas, as well as providing supplies of masks and gloves to associates. We also introduced temperature checks for all associates at the beginning of each shift and are offering to test associates based on symptoms and CDC guidelines either thru drive-thru or at home.

We’ve also invested in you by providing additional pay, emergency leave, and other financial and wellbeing assistance to help you through these trying times.

As we move forward and bargain your new contract, we need to continue to be flexible and adapt in order to make decisions that advance what is best for our associates, customers, communities and the sustainability of our business.

We will be sharing information and updates with you as negotiations progress. We are introducing a few new ways to keep you informed. You can visit www.krogermidatlanticcba.com for updates – no username or password required – and you can also opt-in to our new emergency notifications by signing up on FEED.

If you have questions about negotiations, please talk to your Store Leader. We will make sure we get answers to your questions.

We appreciate all that you do every day for our customers and stores. Thank you for making a difference!


Paula Ginnett

President, Mid-Atlantic Division

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